01.04.2025
CAPTURING THE ESSENCE OF HAUS ÜGER
At HAUS ÜGER, we are always striving to create a dynamic and visually compelling identity that speaks to our audience. Every piece we design carries a story, and we believe that the way it is presented should be just as impactful. That is why we collaborate with our talented photographer Roberts Osis, to bring our vision to life through striking imagery.
Recently, we stepped into the studio to capture the essence of our latest cushion designs. These pieces are more than just home accessories, they are an embodiment of our brand’s aesthetic – a seamless blend of texture, color, and artistry. With one of our wonderful models, we set out to create visuals that reflect the comfort and modern elegance that define HAUS ÜGER.
The result? A series of stunning images that highlight not only the craftsmanship of our designs but also the emotions they evoke. Soft, inviting, and undeniably unique – just like every item we create.
Stay tuned for more behind-the-scenes moments and upcoming collections. HAUS ÜGER is more than a brand, it is a way of living, and we can’t wait to share more with you!
18.03.2025
A NEW CHAPTER FOR HAUS ÜGER
GROWING WITH RETAILERS
Over the past year, HAUS ÜGER has experienced remarkable growth, and with this evolution comes a refined focus. While our passion for design and craftsmanship remains unchanged, our approach to reaching customers has shifted. Today, we are thrilled to introduce a new chapter in our journey—one that places greater emphasis on collaborations with retailers rather than direct sales to private customers.
A SHIFT IN FOCUS
As HAUS ÜGER has grown, so has the demand for our unique approach to interior design. We have seen our products find their way into inspiring retail spaces across different markets, and this natural progression has led us to prioritize our partnerships with select retailers who share our vision. By working closely with stores that align with our aesthetic and values, we can ensure that HAUS ÜGER reaches the right audiences in the most meaningful way.
A DIGITAL EXPERIENCE FOR INSPIRATION
With this shift, our new website is no longer just a shop—it is a carefully curated lookbook, a digital exhibition of the HAUS ÜGER universe. We want it to serve as an immersive space where our audience, including both retailers and design enthusiasts, can explore our collections, feel inspired, and truly understand the essence of what we create. Each piece we design tells a story, and this new online platform allows us to showcase those narratives in an authentic and visually compelling way.
THE VALUE OF RETAIL PARTNERSHIP
Our decision to focus on retailers is rooted in the belief that the best way to experience HAUS ÜGER is in a physical space. There is something special about seeing and feeling the texture of a rug, the craftsmanship of a cushion, or the sculptural quality of a furniture piece in person. By collaborating with selected stores, we ensure that our products are presented in environments that complement their design language and allow customers to connect with them on a deeper level.
LOOKING AHEAD
As we step into this new phase, we remain committed to quality, thoughtful design, and the artistic integrity that has always defined HAUS ÜGER. We are excited to continue expanding our retailer network and bringing our vision into more carefully curated spaces around the world.
For those who have been following our journey, we thank you for your support. And for those who are just discovering HAUS ÜGER, we invite you to explore our world, be inspired, and experience design in a way that transcends the ordinary.
Stay tuned for more updates, collaborations, and stories from the HAUS ÜGER universe.
HAUS ÜGER